Red Robin is a gourmet restaurant chain in the USA which approached Hathway with the goal of improving their online ordering experience.
We created a mobile ordering app, a mobile ordering website, and a desktop ordering website to achieve the goal. With an emphasis on whitespace and an efficient UX — reducing bounce rate and optimizing the happy path — we created a mouth-watering and effective design system and ordering experience for the end user. I was an integral part of the UI team, delivering pixel-perfect screens on a tight timeline. I also managed the design system: keeping a close eye on extreme details like scalability, synchronizing brand colors and styles, and ensuring thorough ADA compliance.
