Ladle

2024
product design, brand design

Brand and product design for Ladle, an app that imports any recipe and rewrites it with AI: make it vegan, drop the chili flakes, cut the sodium.

fig. 01 — Ladle

Ladle pulls a recipe off any site, strips the life story, and lets you rewrite it: make it vegan, drop the chili flakes, cut the sodium. I did the brand and the app, from first sketches to App Store.

fig. 02 — Ladle

Brand

Four directions, each with its own mark, palette and type. A sun with a ladle hidden in its line. A cubist cut that reveals the ladle in negative space. Two ladle bowls looped into infinity. A Y2K star spun from ladles.

fig. 03–09 — Ladle

The loop won.

App

Import, modify, save. Paste a link, ask for changes in plain language, keep the result in your book.

App Store

fig. 10 — Ladle