D4 Portaledge — design, branding, web design, and merchandise for Big Wall Gear’s D4 portaledge.
Primary palette. The primary palette uses clean black and white elements, reflecting the well-engineered design of the tent. These colors create a clean base for fills of D4 yellow to give a bold and exciting direction to the brand. The yellow is reminiscent of the signature A5 yellow, but brings modern zing and youthful energy to the innovative new design.
Secondary/accent colors. The D4 accent colors are used sparingly — highlighting small details that could otherwise be overlooked, popping out from the palette in an energetic and thrilling way.
